Lost Hopefuls
Brand founded by Jersey J
"Keep the faith, embrace the Journey."
The Lost Hopefuls (LH) brand provides guidance, vulnerability, family, self-empowerment, and hope. From 2015 to 2020, part of the music industry was shaped by artists like Juice Wrld, Lil Peep, X, Mac Miller, and others who influenced an era of deep depression and sadness, yet also made it clear that no one was fighting their battles alone. Now, more than ever, we need to feel, see, and believe that there’s hope. We need more faith and hope restored in our lives, and that’s why Lost Hopefuls exists. It offers hope to everyone who feels lost and the faith they need to embrace the journey.
To be considered a Lost Hopeful, you must keep faith while embracing the journey of feeling lost. You learn to live more in the moment and appreciate the time you’ve been given to create a future for yourself. You gain family in the process, build self-resilience and self-confidence, and receive guidance from someone who doesn’t know you personally but understands that you deserve to see life through a hopeful lens.
“Lost Hopefuls, is embracing the journey of feeling lost while remaining hopeful. It’s about being the light in dark times, and finding strength in your own abilities. But, it’s more than just a brand; it's a movement because in order to feel lost, you have to be moving.”
— Jersey J
“Lost Hopefuls are relentless because, no matter what, we are always hopeful. We believe in ourselves more than the ones who don't, and we move like real dreamers and go-getters. We keep the faith, and embrace the journey.”
— Jersey J